Far too often we dismiss some of the most effective strategies to retain clients to attract new ones, but it’s only because our focus is on everything else surrounding the salon. When we’re busy throwing all our passion into the chair, we forget about staying in touch with clientele once they walk out the door. So how can we keep those relationships going and being at the forefront of our clients’ minds?
More than 250 million people use Instagram’s Stories feature, and it’s steadily growing faster than it was since the beginning of the year. It’s just over a year old, and has taken over Snapchat in popularity, but it begs the question – are you using it as part of your brand’s social media strategy?
Last week we posted an article with the first 5 (out of 10) social media content ideas to help you and your salon engage with a wider audience, which in turn would help with not only keeping current clients loyal, but attracting even more people to walk through your doors.
We discussed the importance of posting before and after images, your team in action, sharing new products and tools, providing your expert advice, and being wary of the sorts of discounts you offer online. Now we will cover some more of what is great to post on the socials, and how to maximise platforms like Instagram and Facebook with your salon knowledge.
We had the chance to chat Salon owner and serious Girlboss Lyndle Bryan from Hair on The Move 2U. Hair On The Move 2U offers a mobile hairdressing & makeup service perfect for events, fashion shows and weddings. Their hairdressing service brings the salon to clients - offering cut, colour, extensions and straightening - whilst theirr makeup artists produce almost any look from corporate to glam rock.
We all know social media is one of the quickest, and most successful, ways to engage with people outside of the salon. But is there more to just posting ‘before and after’ photos of your clients’ transformations? Is there more to just reposting inspirational quotes to try and get more customers through your doors?
With social media being the driving force behind so many aspects of our lives, whether it be personal or business, is it any wonder that new and innovative platforms are constantly being created? Well, make way for one more social network because Ello, although having been around for a few years now, is fast picking up the pace and coming back after it dropped from the spotlight.
Pssst. We have discovered a little something special this week and although there have been whispers circulating for a while now - the official roll out has made it's way into your Google My Business Account. Sneaky right? You may not have noticed it yet, but that's okay. That's why we're here. Introducing Google Posts (GP). Let's chat about what they are, how you can create one and how to maximise their effectiveness.
Attention all business owners. Instagram welcomes a new feature that allows us to 'hide' the 'unnewsfeedworthy' posts that were necessary at the time. You know the posts we are talking about, the ones that are important at the time, but a week later serve no purpose and throw out the newsfeed pattern. Perhaps a post just didn't get as many likes as you were hoping? This would often result in 'grammers' impetuously deleting them which was in turn was depriving Instagram from monetisable content and your history in images that could keep you locked into the platform.
EVERYONE is hooked on Instagram, and if you say you’re not - you’re lying. All the cool-girls are laying aesthetically pleasing beauty products, accessories and clothes on perfect white backgrounds; we present… the flat lay. The truth is, you don’t have to be a cool-girl or the blogging elite to master the art of the flat lay. Businesses are also adopting this creative style into their social feeds. And for good reason too. They are an amazing addition to the news feed and highlight not only products in a stylish way, but are a great way to showcase your workspace and style. Just follow these 6 easy tips to find out how you can bring your news feed to life with flat lays.