We’re already one month into the new year, and most people’s New Year’s resolutions have faded into the shadows. Your business’s social media goals though still need to stay on top with what’s happening, because the last thing you want is to be left behind.
Remember all our tips below to stay on top of the game and ensure you’re being the business you can be when it comes to being online.
Boost Your Facebook Posts
Facebook recently has moved in a different direction in terms of pushing for more personal usage out of its users than for business, so to get around it, and still have your business page reach audiences, we suggest using the Boosts feature for your posts. For as little as $5 per Boost, one Boosted post can make a real difference when it comes to hitting a more targeted demographic. You’ll soon notice that a small investment in Boosting is more cost-effective than advertising in mainstream tradition media platforms, like advertising in newspapers, and the reward will be more organic growth in your Likes and within engagement.
The hard truth is that Facebook users don’t want to hear the same thing over and over again, especially when it looks and feels like advertising. Why would they? So, to increase engagement on Facebook, you have to create content that is not only relevant, but personal too.
Asking questions is a great way to spark dialogue with fans, and is most possibly the easiest way (and one of the best methods) to get people responding to your posts. Photos are a favourite way to build engagement because they stand out better compared to status updates or posted links – pictures are clear and concise, and are easily digestible. Contests are another great way to increase engagement as they not only reward loyal clients, but they create excitement and will get users to visit your Facebook page frequently to check if they’ve won.
And don’t forget – audiences tend to respond better when they are given specifics as to what to respond to, so a call to action in your post is best. Do you want them to comment? Click the Like button? Share something with their friends?
By implementing Facebook Live broadcasts, or posts, into your social media strategy, you provide an instant, real-time source of content for viewers that’s like nothing else. With Facebook Live, you can produce unique content the second you start a stream, and it’s cost-effective video marketing. Sometimes it can be difficult staying on budget, but Facebook Live provides beautiful, attention-grabbing content to your followers. Don’t let the low-budget appeal weaken the quality of your content though – it just means recording is cost-effective, so you still have to provide something your viewers want to watch. Use it as a Q&A session without all the big production behind it, or hype everyone up for a new product you’ll soon be using or selling. Your Facebook Live video could really become a great source for news.
Instagram is still one of the most eye-catching and popular social media platforms out there, and engagement can truly be fun not only for your hair or beauty business, but for your audience members too. Despite posting away all those amazing hairstyles and colours, or lash extensions, most of the traction gained is from you replying to comments, liking other people’s posts, following other individual’s accounts, and commenting on others’ photos. You’d think there could be a shortcut to all this, but there isn’t – it’s all part of the process!
Instagram Stories and Highlights
One of the most exciting aspects of Instagram last year was the idea of ‘Stories’, which gives you the opportunity to put your authenticity on display to audiences and show the raw, unedited behind-the-scenes action from your business. Because of Instagram’s algorithm, posts in everyone’s newsfeeds are no longer chronological, and as much as we don’t particularly like the change, that’s the way Instagram is – for now.
So, take advantage, and use the Stories feature, which is pinned at the top of your newsfeed. Once a Story is created, it’s only available for 24-hours, and you’ll take quick notice of everyone’s curiosity to check out what you’ve posted. Is it a special deal for the business? Is it a wild treatment bound to be the next trend? Is there a new member on the team? Make a truly amazing story, and pin it to your Highlights reel that stays permanently on your profile page (until you decide to delete it). What could possibly be a better challenge?!
Facebook PMs & Instagram DMs
Ensure you check your Facebook Private Messages daily – in lots of cases, Requested message notifications from people are missed, especially if you’re in charge of the day to day running of your business. You’re paying a lot of money to make sure your socials look good, and the purpose of this is to engage with any and all enquiries.
Just like Facebook, Instagram has a Direct Message feature, but in a lot of cases people tend to forget about them, or miss them, because the notifications feature is slightly smaller than what it is on Facebook. And sure, spam does come through, but it’s still important to check your Instagram Inbox regularly so as to not miss any enquiries or questions from your audience. A big red dot will appear on the top right of your feed if you’re already connected to the user, but if you’re not following one another, it’ll be marked as a Request in light blue.
Don’t forget that a lot of people choose businesses that get back to them first, so timeliness is a big factor with your socials platforms, and can be all the difference between a sale – or not. Follow these steps to keep your Facebook and Instagram accounts in check, and you’ll be so happy you did, because engagement with your key audience that turns into a new client is priceless.
If you would like to learn more about where social media can take your business, you can learn more at Scene It Social. We can help talk you through a digital marketing strategy and show you our marketing and website packages so you can focus on running your business.