Attention all business owners. Instagram welcomes a new feature that allows us to 'hide' the 'unnewsfeedworthy' posts that were necessary at the time. You know the posts we are talking about, the ones that are important at the time, but a week later serve no purpose and throw out the newsfeed pattern. Perhaps a post just didn't get as many likes as you were hoping? This would often result in 'grammers' impetuously deleting them which was in turn was depriving Instagram from monetisable content and your history in images that could keep you locked into the platform.
So luckily for us and Instagram, they have rolled out a new feature called “archive” that lets you hide any of your posts from everyone else, but keeps them safe for you to look at in private or restore to visibility. How good is that!?
Additionally, an Instagram spokesperson shared that “We’re always testing new ways to improve the Instagram experience”, and noted that the archive option creates a private space for personal viewing of old posts. Instagram will expand the availability of the archive option over the next few months as it continues to iterate on it.
To use the archive option if you have access, tap the “…” three-dots button on one of your posts and select to archive it. On your profile, in the top right corner you’ll see the encircled clock icon, which opens your archive where only you can see posts you’ve archived. From there you can restore their visibility to those who can see your profile. Don't fear if you don't have the access yet, it is slowly being rolled out to minimise any risks.
The feature further addresses the problem Instagram realised last year: people think it’s only for the highlights of their life. To that end, Instagram copied Snapchat’s Stories feature to add an ephemeral sharing option. Businesses are owning this feature at the moment, as it allows you to share the authentic and unedited versions of your business and their team members in their natural habitats. Customers are loving the behind the scenes (#bts) action!
Anywho, back to this new feature. Now if Instagrammers want to hide a post that didn’t perform well, manicure the look of the top posts on their profile, banish posts featuring an ex-product, or hide their creations for any other reason, the archive gives them the ability to bring them back from the dead later.
Archive is not quite like the Memories section of Snapchat where you can privately save photos and videos you capture. Yet both Memories and archive show Snapchat and Instagram are trying to walk a fine line between the comfort and playfulness of temporality, and the value and long-lasting engagement of permanence.
Either way, we are excited over here at TSDM because it gives us room to fine tune client Insta accounts to help us achieve a more 'themed' aesthetic of the overall newsfeed without deleting permanently posts that were once adored. Thanks Insta, we owe you one!