When you're browsing the internet, scrolling through your social media feeds, online shopping or all of the above (at the same time of course) as a consumer, it seems like there is a blog post waiting for you at every corner. But while there are blogs on pretty much every topic, only one business can write blogs that will help your potential customers. That's you!
So how do you keep your blog fresh and interesting? How do you keep your clients/customers engaged, and how do you choose relevant topics for your business? Check out these four great ideas to help you choose relevant topics for your businesses blog:
1) Consider Your Market
Making sure your blogs are relevant to your clients, or desired clients is one of the most important considerations when choosing blog topics for your business. Ask yourself, when potential clients are googling, what are the keywords, phrases or topics that relate to your business?
Your blogs need to have content that is relevant to your market and have searchable terms that your clients will relate to. For example, if your business specialises in grass and turf, blog topics may include topics such as ‘five tips to keep your grass green this summer’.
Make sure your topics are relevant to your business, and consider the search terms your clients will use when seeking information about services or products your business provides.
2) Value-add For Your Clients
Your blogs should be all about adding value to your client experience. Many businesses make the mistake of blogging ‘about’ a product or service they are offering, rather than creating a need and matching your business to a need.
Have you heard the saying ‘no one goes to the hardware store because they need to buy a drill – they go to the hardware store because they need a hole put in their wall!’. This concept is the same for your business blog. Don’t discuss a product or service, fill a need your customers have.
Using the example of the hardware shop, instead of discussing the features of a new drill, add value to the client by having a blog with a title like ‘5 tips for drilling the perfect hole in internal walls’.
3) Capitalise On Your Existing Strengths
Your business will already be great at what it does. You and your staff will already have a great bulk of knowledge that you can draw on, regardless of the business. Use this knowledge to educate your clients towards your business. You’d be amazed at how many people want to be ‘famous on the internet’.
Use your staff for a ‘celebrity post’ on your business blog to raise awareness of an aspect of your business. An example of this may be ‘5 summer styling tips with Alexandra’.
4) Hire a Professional
You might have a fantastic breadth and depth of knowledge about all aspects of your business, but if you don’t have the right words, you may as well be speaking another language. Many business owners make the mistake of writing ‘technical’ blogs, when clients really want to information in plain English.
One of the best ways to combat this often common mistake is to get a professional to help. You consult an accountant for your tax and a mechanic to service your vehicles, because they are the professionals. Consider a professional copywriter or marketer who can put your excellent technical knowledge into a blog that will be engaging, captivating and educating for your clients. Simples!