In more cases than not social media is essential to building a brand. Many modern brands started out with a blog, worked to grow an engaged audience, collaborated with other brands and influencers before creating their own successful brand. They knew they would be successful because the business model had been tested on social media by building a buzz, testing the audience, and gauging product reception before launching the brand.
Social media is becoming a major customer service tool and companies small and large are saving time whilst still creating awesome customer experiences by using Chatbots on their Facebook Messenger.
And if you’re wondering what a Chatbot is… Chatbots are the best virtual assistants you could ever want! They take the repetition out of customer service tasks, get vital information to clients more quickly and can help improve your personal marketing strategy.
Since the launch of Instagram Stories over a quarter of a billion users including businesses are using the platform to grow brand awareness, increase traffic and expand their social media reach.
Thanks to Stories, Instagram is now the fastest growing social media network and one of the most popular ways to engage with an audience. Instagram Stories work as an engagement tool because Stories are exclusive, time-limited content that when done correctly no-one will want to miss out on.
Anyone can build a website these days, right? It’s true, there is an extensive range of user-friendly website builders on offer. A simple way to do-it-yourself. It sounds like a great idea in theory - if you know what you’re doing that is. You could even save a few dollars by building your own website. However, there are several reasons why it’s not always such a great idea to take the DIY path. Let’s take a look at a few of the main concerns and why it’s a smart idea to leave it to the professionals.
It’s great that you’ve developed an online presence for your salon, but having just a website with a pretty logo on it won’t necessarily get you the bookings you need for your business. We’ve got some fabulous tips to help you optimise your website so that you get the most bookings possible and see people hopping into your chairs!
In December, 2017 one of our favourite social media platforms, Instagram rolled out a new feature which allows users to follow hashtags. HOORAH! Why are we excited, you ask? Because it’s a real game changer, that’s why. When used effectively, hashtags can be very beneficial for users, in particular for businesses, but before we talk about the ‘why’, let’s show you the ‘how’.
Video content will tremendously help your brand, but it’s only one step on the road to success. Managing an awesome business means you need to have social media presence, that’s just how the world works these days, and we understand that starting out in the market means cash flow can be more like a cash cow – not moving very much and eating all the grass.
Salon owners are notorious for being busy, run off their feet and wearing all the hats the business needs to keep afloat. It’s no surprise that when you’re trying to get everything done, your social media feed may pay the price. While it may seem that anyone can do social media (and to some extent this is true), there are a few things you can do make sure it isn’t obvious that you may not quite be all over it. Social media can truly make or break a brand, so it’s extremely crucial to remember that it must not only be handled with care, but handled professionally.
No matter who your target audience is, it’s almost guaranteed they will have an account on Facebook (and if they don’t, well we don’t believe it…), so it’s important to take note of all the tools available to you on the socials from a business perspective. They are there to help increase your exposure – take advantage of what’s on offer!